Follow Nudge theory, do wonders in innovation

I am fascinated with the nudge theory and always follow when we do open innovation.

It's not a disruptive innovation method. It is using for training without forcing change; for example, hiding soft drinks from the visibility of consumer and place water in a store shelf is based on nudge theory, its objective is to reduce soft drinks consumption.

Another interesting example is, Men may notice a fly in the male urinal in public toilets. Men tend to point towards something during urination. How it benefits? Cleaning companies are saying that the use of cleaning liquids was reduced by 80% due to less spill over.

Psychologists developed nudge theory for social reformation. We can see a lot of examples in our surroundings. Nowadays it has relevance in a business context while experimenting in open innovation

By Thomas George, Director of DoWell Research GmbH

Enhancing innovation by crowdsourcing and co-creation with users in product/service design, Open innovation consulting

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